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Example: Client Product by Barry Sweeny


World Relief North Region - Growth Strategy Process Variations 

The following growth strategy is a process, with systematic steps. It was designed to structure the process by which proposals for affiliations and partnerships between World Relief and external community-based organizations could be considered, evaluated and facilitated. Such partnerships were essential to the organization's stated Mission.

The steps in the four processes were detailed in four appendices, each describing the variations needed depending on the context of the initiator for the proposal. The processes are designed to function regardless of the management model finally chosen. In that sense, these models set the standard for work processes. Since the steps in these four process models are stated at a very general level, it is true that it is "doing" the steps that makes the process effective, not necessarily where they are done. In other words, the process is not limited by location and can be conducted at the hub, rim, or headquarters in any management model being discussed.

The processing of all growth proposals include the following common elements:
    1. processing the request
    2. feasibility study and decision
    3. defining and building the partnership
    4. implementation, evaluation and conclusion

In addition to these commonalities, there are critical variations in the process which are needed to make the process appropriate to the context of the proposal initiator. The following appendices describe these variations.


Appendices - World Relief Growth Strategy Process

When the Initiator Is:
Appendix I -   A Local Office
Appendix II -  A Church or Churchs
Appendix III - External Funding to Address Unmet Needs
Appendix IV - World Relief Headquarters for New Service in a Non-Contiguous Location

Sweeny note: The project included development of text which made up the appendices, providing a detailed description and clarification of each step in the growth process, and to serve as a guide toward best practice. The text of these appendices is not included here.


WR Growth Process Flow Chart


Master Feasibility Study Steps

A. Assess extent and nature of need
B1. Check for WR mission fit
B2. Search for possible partner church(s)
C1. Does WR have the technical/language expertise? (See WR compentencies)
C2. Are staff and $ available to do research needed in remaining feasibility?
C3. WR capacity to start up and support long term
D. Assess adequacy of funding opportunity
E. Check for fit with WR organizational priorities
F. Is proposed project feasible?
•    If “no”, tell initiator “no and explain why & offer referrals
•    If “yes”, go on
G. Report feasibility and seek approval of appropriate level of WR management.